Student economy versus township economy
Coaching, hostels, photocopy, food and clinics around IIT and Hijli need speed, WhatsApp and a calendar of batches or visiting hours. Parents often search from another city; the site has to explain where you are relative to the campus gate, not assume they already know Prembazar.
Township retail, doctors and railway vendors need Maps more than a brand story. We still give them a real website so the Google profile is not the only proof they exist. Nimpura and industrial units need a capabilities page and an enquiry form that a purchase officer can forward.